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Mercedes-Benz Fashion Week TOKYO

Guidline of applicants 2014 Autumn/Winter

The Japanese apparel market is one of the largest and most attractive of its kind. Apparel manufacturing, based on highly refined sense and quality, would not have been easy without Japanese fabrics created with high quality and added value over a long history. For domestic production, however, the hollowing-out phenomenon continues, and Japan is dependent on imports for most of its supplies, facing the severe reality of an accelerating decline in domestic textile producing regions. This limits material procurement in the domestic market, hence boosting demand for business opportunities with leading overseas textile makers.

The Premium Textile Japan (PTJ) was launched, targeting efforts to provide a business matching platform where top domestic and overseas buyers and suppliers converge, and now celebrates its 8th anniversary. The fair is widely acclaimed by buyers as an active, animated event, which has firmly established its presence. Most visitors comprise apparel designers and MDs who are decision-makers for fabric procurement, making the fair a real business-oriented negotiation salon. A productive and in-depth business related programme coordinated by the organiser, such as business matching, also adds to the appeal of this key event.

It is the only premium textile salon which provides authentic brands and products; striving to invite textile buyers of high-end brands, not only from domestic markets but also those from overseas, such as Asia centring on China.

The 8th edition of PTJ will be held alongside the biggest total textile fair in Japan, < JFW Japan
Creation 2015>, which received a total of around 20,000 visitors last year, including numerous key fashion industry players. We will also recruit textile manufacturers handling top-quality products.
Take this opportunity to showcase your company products and extend your business scope by participating In the PTJ fair!

photo_PTJ 2015 A/W 01

Name of the exhibition  :  Premium Textile Japan 2015 Autumn/Winter
Dates : Nov. 5-6, 2014 (Wed. & Thu.)
Organiser : Japan Fashion Week Organisation (JFW)
Venue : Tokyo International Forum B2F Exhibition Hall 2 (2,000 m²)
Visitors : Buyers and invited visitors only

Venue location

Tokyo International Forumis in the business centre of Tokyo, conveniently located near Tokyo station, adjacent to Ginza, home to virtually all top overseas and domestic brands, and sited as the most popular and attractive event hall in Japan in recent years.

Participant eligibility criteria

· Limited to companies selling textiles or textile related materials (no group participation admitted)
  · To have a clear indication of the price/quality (batch) / delivery time of the products and possess an organised sales system.
  · To be capable of planning and presenting newly-developed products on a continuous basis.

Enriched business supporting programme

Exhibitors can participate in business-oriented programs, including exclusive ‘business matching’, to facilitate negotiations with VIP buyers during the fair. This scheme has been widely acclaimed by buyers and exhibitors to date, with feedback such as ‘Successful and intensive business talks were achieved.’

  < Exhibitors’ feedback >
  · New customers acquired.
  · Effective exchanges of information achieved.
  · Overall, a fulfilling exhibition, held in a pleasant atmosphere.

2014AW Final Report ⇒ pdf (449kb)

photo_PTJ 2015 A/W 02

Participation fees
  JPY550,000 [incl. tax] / booth  --- 8m² (W4m x D2m = 8m²)

  The participation fee includes: (provisionally)
  · Booth space
  · Unified package booth (installation / dismantling)
Basic fittings (fascia board, carpet, lights4, table1, chair2, hanger rod4)
  · Listing in the fair catalogue and on the web-site
  · Visitor invitation cards (100 pcs./company)

Application deadline : No later than June 10, 2014 (Tue.)

Please be informed that we may be unable to accept your application, even before the above deadline, due to the exhibition size (total of approx. 80 standard booths).

Post-application procedure:
Submission of materials required for screening/jury

· Documents for jury (to be submitted either in English/Japanese)
(Previous records as exhibitor / new product development capability / sales capability/management  system)
  · Company brochure/catalogue etc.
  · Products handled (a few fabric swatches to be submitted)

  - Final submission deadline: no later than June 10, 2014
  - Announcement of exhibitors: June 23, 2014
  - Despatch of Exhibitor Manual: July 15, 2014
  - Deadline for payment of participation fees: August 29, 2014

>>> APPLICATION FORM  <Reception is closed.>

  Japan Fashion Week Organization Textile Div.
3-26-16 8F,Shibuya,Shibuya-ku,Tokyo 150-0002,Japan
Tel.+81-3-5215-5469 Fax.+81-3-6805-0793
e-mail : enquiry@japancreation.com


  Copyright(c) JFW Textile Dev., All Rights Reserved.